What does Power, Media and Communication do?

Newsweek
Ida Willig and Mark Ørsten are the managers of a big joint project in which a large number of Power, Media and Communication members participate.
Essentially, the data material of Newsweek 2012 consists of media products published by publicistic news media in Denmark in week 46 of 2012, i.e. data material from:

> nationwide and regional TV and radio broadcasters;
> nationwide, regional and local daily newspapers;
> independent as well as non-independent Internet media and mobile media;
> news agencies.

The data material also contains publications from other parts of the Danish media structure such as selected technical journals, periodicals, magazines and local papers. Finally, Newsweek 2012 also includes publications and other documents from a number of actors  such as:

> organisations, authorities and agencies;
> political parties and parliamentary assemblies;
> individuals related to the political agenda or media agenda.

The data material is retrieved from the media platforms: TV, radio, print, mobile media and Internet media, including social media and blogs. In addition, surveys and interviews are conducted with media users and media producers alike. Data have been produced, and the first analyses are under way.

Local communities and political communication in a new media reality
Rasmus Kleis Nielsen (project coordinator), Pernille Almlund and Nina Blom Andersen are carrying out a project on the way citizens, political players and local media communicate about politics in today's Denmark. Methodically, the project combines questionnaire surveys, interviews and ethnographic field work carried out in the weeks leading up to the 2013 local elections.

As we all know, the municipalities are autonomous local governments with locally elected city councils and mayors, and they account for just about 50% of total public expenditure (about DKK 250 billion in 2012) and have the main responsibility for a number of important political fields, including the primary and lower secondary school and eldercare. At the same time, they also constitute one of the entities in Danish government that are under most pressure. Politically, election turnout is declining and recruiting political candidates seems problematic. In terms of media, we see a rapidly eroding local press as newspapers lose revenue and dismiss journalists and as electronic media favour national and regional topics to local news. There is no doubt that the digital platforms are growing more and more important. Precisely what role they play in local democracy is, however, still not clear.

Using different methods in the project, we will analyse which sources different citizens use to follow and take part in local politics, how politicians and local activists seek to reach citizens in the period leading up to elections and how citizens and politicians experience local democracy in year 2013, in a new media reality with fewer journalists than for decades and with more media than ever before on account of the Internet and media platforms like Facebook.

How Danes navigate in the cross-media news landscape: longitudinal survey in Denmark
Kim Scrøder is doing a project that explores the development in the way Danish citizens have selected news media in the cross-media news landscape from 2008. The survey which is conducted using online questionnaires was repeated in 2011 and again in November 2012, this time with key questions in a Power, Media and Communication context.

How Danes navigate in the cross-media news landscape: cross-national comparison
Kim Scrøder is heading the Danish part of an international comparative project under the management of Reuters Institute, Oxford University, mapping out the cross-national choice of news media in nine countries. Rasmus Kleis Nielsen also participates in this project.

Women in Media Industries in Europe
Rikke Andreassen is heading the Danish part of the European project “Women in Media Industries in Europe”. Twenty six countries (all EU member states plus Croatia) participate in the project, the purpose of which is to analyse gender in the media. The project which focuses on women employed in the media industry as well as the picture of women painted by the media is headed by EIGE (European Institute for Gender Equality) and ran from August 2012 until April 2013.

The Danish debate on climate change in an international context
Oluf Danielsen is performing an analysis of the Danish debate on climate change seen from an international perspective. The analysis is divided into two longitudinal empirical processes: one comparing the scientific coverage by the Danish daily Information and the Danish weekly Weekendavisen during the period from 1985 up to 2012; the other focusing on the news coverage of all the COP meetings having taken place from COP 1 in 1995 up to COP 18 in 2012 by the Danish newspapers Jyllands Posten, Berlingske, Politiken, Weekendavisen and Information.

The overall framework of the project is environmental sociology where the production of articles by the newspapers is assessed in relation to the number of environmental debates promoting different perspectives on nature. Based on the analyses of the source material of the articles, framing (angling) and setting of agendas is discussed, including the relationship between the media agenda, the public agenda and the political agenda. It is also discussed to which extent journalistic balance in relation to the choice of source(s) does not necessarily mean pluralism when scientific contributions are contrasted with climate sceptical contributions taking an ideological or commercial approach rather than a scientific approach. The project includes a scientific theoretical discussion of climate science, focusing on the mathematical climate models used for climate development projection by the UN's climate panel, the Intergovernmental Panel on Climate Change (IPCC). In the conclusive chapter of the project, a description is provided of the roles of the main players and their views on the two regulatory measures, namely mitigation, i.e. greenhouse gas reductions, and adaptation, i.e. adaptation to climate change.

Media and war
Hanne Jørndrup is conducting a project on the relationship between power, media and communication and the Danish involvement in war during the past decades. The role of journalism in relation to political and military institutions and the influence of the news coverage on public support of the continued involvement in war are subjects in which only a minimum of research has so far been conducted in Denmark. Power, Media and Communication's project on media and war aims to establish common sets of data on the coverage of war by Danish news media, based on which the individual researchers can identify specific projects.

An organised set of data will have a comparative purpose, focusing on the relationship between the political decision-making process pertaining to Denmark's war participation and the simultaneous media coverage relating to the political decision on the Danish involvement in the conflicts in Afghanistan, Iraq and Libya respectively. Another set of data will focus on the development over time and, for example, hold material from the entire period during which Denmark has taken part in the war in Afghanistan. On that basis, specific research projects will further analyse how and to what extent there are indications of a development in, for example, the use of embedded journalism, changes in the media's relation to the press service of the Danish Defence, etc., but also whether the nature of the media coverage changes and causes the weighting between Danish, international and Afghan aspects of the war to change.

Visual communication
Lisbeth Thorlacaius is developing a number of analyses on visual communication relating to power and media. Firstly, the analyses focus on the role of photography and the future of photography on Internet news sites. The use of online press photos in online newspapers and the future opportunities and limitations of press photos is discussed in a comparative analysis of the use of photos in printed newspapers and online newspapers. Secondly, the relationship between written text (the words) and caption (the illustrations) is analyzed on the basis of current communication campaigns. Roland Barthes' concepts Anchor and Relay are reconsidered and supplemented by new concepts to provide a variation to the interrelation between written text and caption. In this connection, the concept of Contrasting Codes will also be considered. Thirdly, in connection with the 2013 local elections a visual analysis model will be developed with a view to partly providing an analysis of the visual profiling of the candidates on the election posters and partly an analysis of how they present themselves on Facebook. A number of local politicians and their profiles on Facebook is analyzed, and the project explores whether the intention of the sender corresponds to the voters' actual perception of the individual candidates' self-representation.

 

 

 
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“You have to keep up with the students“

Hanne Leth Andersen